# UCP Radar

> UCP Radar is an AI-powered product feed optimizer that validates Google Merchant Center feeds, improves Google Shopping and Performance Max campaign performance, and scores every product for AI-agent discoverability — helping e-commerce merchants get found by ChatGPT, Perplexity, Google AI Overview, Claude, and Gemini.

UCP Radar solves three problems at once: poor Google Shopping feed quality, underperforming Performance Max campaigns, and invisibility to AI shopping agents. It connects to Google Merchant Center, validates every product against 50+ GMC product-specification rules, scores each product on a 0–100 AI-readiness scale (the UCP Score) as well as a GMC compliance score, then uses AI to rewrite titles, descriptions, and tags, fill missing attributes, enrich GTINs, and generate supplemental XML/JSON feeds automatically — without touching your primary feed.

Feed quality is the single biggest lever in Google Shopping and Performance Max performance. Products with correct GTINs see roughly a 20% average increase in clicks (Google Merchant Center documentation). Complete product attributes — color, size, material — expand impression share by 40–60% without raising bids. Keyword-rich titles improve CTR by 10–20% and impressions by 15–30%. These same optimizations give Performance Max's machine learning better signals for audience matching, creative generation, and ROAS.

Most product feeds score just 25–40/100 for AI readiness. After a single optimization pass, products typically reach 90+. The Brand Protector safelist (98.2% approval rate) ensures AI never rewrites brand names, model numbers, or product identifiers. About 7% of products submitted to Google Merchant Center are rejected — UCP Radar catches and fixes the causes before they cost you impressions.

Optimization is available in 8 languages: English, German, French, Spanish, Italian, Dutch, Portuguese, and Turkish. Plans start at $39/month (Starter) with a 7-day free trial — 50 products, no credit card required. All paid plans include a 14-day money-back guarantee, and annual billing saves ~20%. Built by Clickteller OÜ.

## What UCP Radar Does

- [GMC Feed Validation](https://ucpradar.com/how-it-works): Checks every product against 50+ rules from Google's product data specification — titles, GTINs, price format, image quality, category mapping, shipping attributes — and flags exactly which products have issues and why, before Google disapproves them.
- [Dual Scoring — GMC Score + UCP Score](https://ucpradar.com/how-it-works#results): The GMC Score measures Google compliance and disapproval risk; the UCP Score (0–100) measures how well AI shopping agents can understand and recommend each product. A product can pass GMC review but still be invisible to ChatGPT or Perplexity — both scores matter, and UCP Radar provides both.
- [UCP Score Explained](https://ucpradar.com/features#ucp-score): The Universal Commerce Protocol Score grades each product on attribute completeness, title clarity, description quality, and tag coverage — the factors that determine whether AI shopping agents (ChatGPT, Perplexity, Google AI Overview, Claude, Gemini) can confidently recommend it.
- [AI Title Optimization](https://ucpradar.com/features#ai-optimization): Rewrites titles with the search keywords shoppers actually use, front-loaded — improving impressions by 15–30% and CTR by 10–20%.
- [AI Description Optimization](https://ucpradar.com/features#ai-optimization): Rewrites thin or missing product descriptions into rich, context-complete copy that both shoppers and AI agents can parse.
- [AI Tag & Keyword Generation](https://ucpradar.com/features#ai-optimization): Generates structured product tags and keywords that improve discoverability and AI comprehension.
- [Missing Attribute Auto-Fill](https://ucpradar.com/features#attribute-gtin): Automatically fills color, size, and material from existing product data — attribute completeness is the #1 reason products underperform in Google Shopping auctions and controls which searches your products are eligible for.
- [GTIN Enrichment](https://ucpradar.com/features#attribute-gtin): Auto-populates Global Trade Item Numbers via Google's database — correct GTINs increase clicks by ~20% on average (Google-documented) through better matching and eligibility.
- [Brand Protector](https://ucpradar.com/features#brand-protector): An 80+ word safelist ensures AI never alters brand names, model numbers, or product identifiers — 98.2% approval rate, with only legitimately problematic terms flagged.

## Feeds & AI Visibility

- [Supplemental Feed Generation](https://ucpradar.com/features#supplemental-feed): Generates a hosted supplemental feed — XML for Google Shopping and JSON for AI agents — that auto-regenerates daily as products change, with no edits required to your primary feed.
- [Google Merchant Center Feed (XML)](https://ucpradar.com/features#supplemental-feed): Optimized XML supplemental feed ready for direct GMC import.
- [Perplexity Shopping Feed](https://ucpradar.com/features): A feed formatted for Perplexity's shopping surface (all plans).
- [ChatGPT Shopping Feed](https://ucpradar.com/features): A feed formatted for ChatGPT shopping (Growth tier and above).
- [Server-Rendered JSON-LD](https://ucpradar.com/features): Schema.org Product JSON-LD for your storefront product pages — supports Shopify, WooCommerce, and custom platforms (Growth tier and above).
- [AI Visibility Kit](https://ucpradar.com/features#ai-visibility-kit): Includes an llms.txt template, robots.txt guidance for AI crawlers, and JSON-LD Schema.org markup to make your own storefront discoverable to AI shopping assistants (Growth tier and above).

## Automation & Workflow

- [Auto-Optimize Mode](https://ucpradar.com/features#auto-optimize): Continuous, scheduled optimization — polls your GMC account daily and re-optimizes only the products that changed (new, updated, or removed), keeping feeds fresh and costs low (all paid plans).
- [Daily Monitoring & CSV Export](https://ucpradar.com/features): Daily feed-health monitoring with full CSV export of products and scores.
- [Full Change History](https://ucpradar.com/features): Complete, auditable history of every optimization and field change over time.
- [Batch API Processing](https://ucpradar.com/features): High-throughput batch processing for large catalogs (Growth tier and above).
- [Multi-User Access](https://ucpradar.com/features): Invite team members to a shared account (Growth tier and above).
- [Multi-Client Management](https://ucpradar.com/pricing): Manage multiple client GMC accounts from one dashboard (Agency tier).
- [Multi-Language Optimization](https://ucpradar.com/features#multi-language): Optimize titles, descriptions, and tags in 8 languages (EN, DE, FR, ES, IT, NL, PT, TR), localized to each market's search behavior.

## Google Shopping & Performance Max

- [Google Shopping Feed Optimization](https://ucpradar.com/google-shopping): How well-structured product feeds directly improve Google Shopping CTR, impression share, and Performance Max ROAS — with data-backed claims and published case studies. Google Shopping and PMax don't use keywords; they rely entirely on your feed to decide when and where to show your ads.
- [Performance Max & Feed Quality](https://ucpradar.com/google-shopping#performance-max): Richer product data gives PMax better machine-learning signals for audience targeting, creative generation, and ROAS improvement.
- [Why GMC Rejects Products](https://ucpradar.com/google-shopping): About 7% of submitted products are rejected by Google Merchant Center; UCP Radar identifies and fixes the causes (note: GTINs help through better matching and eligibility, not a direct auction-rank boost).

## AI Shopping Context

- [The Shift to Agentic Commerce](https://ucpradar.com/google-shopping#ai-shopping): 700M+ people use ChatGPT weekly, and McKinsey projects $900B+ in agentic commerce by 2030. UCP Radar helps e-commerce merchants capture AI-driven shopping demand ahead of competitors by making products understandable to AI agents.

## Who It's For

- E-commerce store owners and brands selling on Google Shopping who want better feed quality and campaign performance.
- Digital marketing agencies managing multiple Merchant Center accounts (Agency tier supports multi-client management).
- Any merchant who wants their products recommended by AI shopping assistants like ChatGPT, Perplexity, Gemini, Claude, and Google AI Overview.

## Pricing

- Starter — $39/mo ($31/mo billed annually): 800 products. GMC & AI visibility scoring, AI title/description/tag optimization, daily monitoring & CSV export, Auto-Optimize Mode, full change history, Google & Perplexity feeds.
- Growth — $99/mo ($79/mo billed annually): 4,000 products. Everything in Starter plus GTIN enrichment, server-rendered JSON-LD (Shopify/WooCommerce/Custom), ChatGPT Shopping Feed, batch API processing, multi-user access. Most popular.
- Scale — $229/mo ($183/mo billed annually): 10,000 products included, pay-as-you-grow overage at $3 per 1,000 products, scales to 60,000 products. Everything in Growth.
- Agency — $599/mo ($479/mo billed annually): 35,000 products included, 5 GMC accounts (+$79 per extra account), overage at $2.50 per 1,000 products, scales to 150,000 products. Everything in Scale plus multi-client management and dedicated support.
- Free trial — 7 days, 50 products, no credit card required.
- All paid plans include a 14-day money-back guarantee. Prices in USD; annual billing saves ~20%.

## Links

- Website: https://ucpradar.com
- Features: https://ucpradar.com/features
- How It Works: https://ucpradar.com/how-it-works
- Google Shopping & Performance Max: https://ucpradar.com/google-shopping
- Pricing: https://ucpradar.com/pricing
- Blog: https://ucpradar.com/blog/
- Sign Up (Free Trial): https://ucpradar.com/register
- Log In: https://ucpradar.com/login
- Privacy Policy: https://ucpradar.com/privacy
- Terms of Service: https://ucpradar.com/terms
- Contact: support@ucpradar.com