Blog
Insights on product feed optimization, AI commerce, and making your products discoverable everywhere.
ChatGPT Ads for Ecommerce: How to Set Up a Product Feed Ads Manager Accepts
Your Google Merchant Center feed won't work in ChatGPT Ads. How to set up a ChatGPT Ads product feed: the right format, 9 required fields, is_ads_eligible.
Ecommerce SEO Audit: What to Check for Google and AI
An ecommerce SEO audit now has four layers: site health, page quality, the product feed and AI readiness. Here is what to check and how to rank the fixes.
ChatGPT Product Feed Ads: What Decides If You Show Up
ChatGPT now runs product feed ads, and OpenAI ties ad eligibility to feed completeness. Here is what merchants should check before turning campaigns on.
Product Page SEO in 2027: Your Data Beats Your Copy
Product page SEO used to be a copywriting job. Google Shopping and AI assistants now read your structured product data first. Here is what to fix, in order.
How Google Punishes Missing Feed Attributes, From Ads to AI
Google penalizes missing feed attributes in four tiers: disapproval, limited performance, account suspension, and silent exclusion from AI answers.
AEO vs GEO vs SEO: What Ecommerce Actually Needs
Google says AEO vs GEO is just SEO. Bing calls GEO its own practice. Here is what that argument means for a product catalog, and where visibility is decided.
AI Shopping Feed Formats: Google, Perplexity, ChatGPT
One catalog, three destinations. What the Google, Perplexity and ChatGPT AI shopping feed formats each want, and the field rules that catch merchants out.
ChatGPT Shopping Visibility: How Products Get Chosen
OpenAI publishes what ChatGPT weighs when it picks products. Here is what really drives ChatGPT Shopping visibility, and the feed work that earns it.
How to Write product_highlight, product_detail and question_and_answer
Google's product_highlight, product_detail and question_and_answer fields have rules most feeds break. Here is how to write all three so AI can use them.
AI Referral Traffic: How to Track It (and What It Misses)
Most AI referral traffic never shows up as AI in GA4. Here's how to track ChatGPT, Gemini and Perplexity properly, and why the number still understates you.
ChatGPT Product Feed Requirements: A Readiness Checklist
ChatGPT reads your product feed, not your site. Here are the ChatGPT product feed requirements that decide whether your products are eligible to be shown.
Structured Product Data: Why AI Needs More Than a Title
Your product title can't answer every condition in a shopper's question. Here's what structured product data does for AI shopping, and which fields matter.
What Is the Agentic Commerce Protocol (ACP)? A Merchant's Guide
The Agentic Commerce Protocol is the open standard behind buying in ChatGPT. What ACP is, what OpenAI changed in 2026, and what it wants from your feed.
Why AI Assistants Ignore Most Product Feeds (and How to Fix Yours)
AI assistants skip most product feeds because the data isn't machine-readable. Here's why your products get ignored and how to fix your feed for AI shopping.
What Is the Google Merchant API? A Plain-English Guide
What is the Google Merchant API, who it affects, and why it decides your AI shopping visibility. A plain-English guide for merchants before the 2026 deadline.
Content API to Merchant API: Your Migration Checklist
The Content API for Shopping shuts off on August 18, 2026. Here is a practical Content API to Merchant API migration checklist and the AI fields not to skip.
What Is Agentic Commerce? A Merchant's 2026 Guide
What is agentic commerce? A plain-English guide to how AI shopping agents find and buy products, and why your product data decides whether they pick yours.
How to Write Product Titles for PMax and AI Shopping
Your product titles have to satisfy Google Performance Max and AI shopping assistants at once. Here's the title formula that works for both, with examples.
The 8 Conversational Attributes for AI Shopping Visibility
Google's 8 conversational attributes feed its AI shopping surfaces directly. Here's what each field does and how to fill them so AI can find your products.
Generative Engine Optimization for Ecommerce Visibility
Generative engine optimization decides whether AI recommends your products. See how GEO differs from SEO, and what your product feed needs to stay visible.
From UCP Score 28 to 92: Fixing a Broken Product Feed
A broken product feed scored 28 for AI-readiness. See the cleanup that took it to 92, and what changed for Google Shopping and AI shopping surfaces.
Google Merchant API: Why the Migration Is an AI Upgrade
Google's Merchant API replaces the Content API on August 18, 2026. Here's why the migration is really an AI upgrade — and how to get your feed ready.
How to Apply for ChatGPT Shopping as a Merchant
A practical guide to applying for ChatGPT Shopping: the two ways in, the steps to get listed, and why feed quality decides whether your products rank.
How to Apply for Perplexity Shopping as a Merchant
How to apply for Perplexity Shopping: eligibility, the five-minute Merchant Program form, feed and schema requirements, and why data quality decides ranking.
Why Supplemental Feeds Matter More as AI Shopping Grows
Supplemental feeds were once optional. As AI shopping decides which products get recommended, they're now the cheapest way to make your feed AI-ready.
Performance Max Feed Optimization: The Real ROAS Lever
Your Performance Max ROAS isn't a bidding problem, it's a feed problem. See how product feed optimization lifts ROAS, impression share, and CTR in PMax.
What Is a UCP Score? Read Your Feed Health at a Glance
A UCP Score rates how AI-ready each product in your feed is, on a 0–100 scale. Learn what the number means and how to read your feed health at a glance.
Fix the Most Common Google Merchant Center Disapprovals
Product disapprovals pausing your Shopping ads? Learn how to fix the most common Google Merchant Center disapprovals and stop them from coming back for good.
How to Get Products Recommended by ChatGPT, Gemini & Perplexity
Ranking first on Google won't get you into AI answers. Here's how ChatGPT, Gemini, and Perplexity decide which products to recommend, and how to qualify.
How to Submit Your Products to AI Shopping Platforms in 2026: Perplexity, ChatGPT, and Google AI Mode
A technical guide for merchants on getting products into Perplexity Shopping, ChatGPT Shopping, and Google AI Mode — and what each really requires.
ChatGPT Shopping: How to Submit Your Product Feed (and Whether You Need To)
A practical guide to OpenAI's Merchant Program: feed spec, the 15-minute refresh cycle, the Agentic Commerce Protocol, and what Shopify sellers get free.
Perplexity Shopping for Merchants: The Complete Submission Guide (2026)
A step-by-step guide to the Perplexity Merchant Program: eligibility, application, feed requirements, ranking signals, and Shopify auto-integration.
Shopify and AI Shopping: Why "Auto-Integrated" Doesn't Mean "Done"
Shopify merchants are told they are already plugged into Perplexity and ChatGPT. Auto-integration only syncs the data quality you already have.
ChatGPT, Gemini & Perplexity Shopping: Why Your GMC Product Feed Isn't Showing Up (and 9 Fixes That Work)
Your Google Merchant Center feed works for Shopping ads but vanishes inside AI assistants. Here are the 9 fixes that get products recommended.
Google's Universal Commerce Protocol (UCP): What Every GMC Merchant Must Do in 2026
Google launched UCP in January 2026 and expanded it in March. Here's what Google Merchant Center merchants need to do to stay visible to AI shopping agents.
What Is UCP? The Universal Commerce Protocol Explained for E-Commerce
Learn what the Universal Commerce Protocol (UCP) is, why it matters for AI-powered product discovery, and how to make your product feeds UCP-ready.